Brand Guidelines

This guide offers clear direction on how to represent our brand, including logo usage, tone of voice, and access

to essential assets for your marketing and communication needs.

sportness

"Create a space where everyone,

regardless of skill level or background,

feels welcome."

Colors

Blazing Scarlet symbolizes energy, passion, and determination — key qualities that align with Sportness’s dynamic and active brand identity. Dusky Lavender represents creativity, ambition, and innovation, reinforcing the brand’s forward-thinking approach. Together, these colors create a powerful contrast, ensuring visibility while evoking excitement and confidence. The vibrant red grabs attention, fostering enthusiasm, while the bold purple adds a sense of uniqueness and sophistication. This combination reflects Sportness’s commitment to innovation, engagement, and an energetic community.

Blazing Scarlet

CMYK 0, 100, 100, 0

HSB 356, 96%, 96%

RGB 246, 11, 26

Hex #F60B1A

Dusky Lavender

CMYK 7, 67,0, 0

HSB 247,59%, 93%

RGB 114,97, 238

Hex #7261EE

Midnight Black

CMYK 75, 70, 60,73

HSB 250, 17%, 14%

RGB 0, 29, 35

Hex #1E1D23

OffWhite

CMYK 4, 3,4, 0

HSB 0, 1%, 95%

RGB 242,241, 239

Hex #F2F1EF