Brand Guidelines
This guide offers clear direction on how to represent our brand, including logo usage, tone of voice, and access
to essential assets for your marketing and communication needs.
sportness
"Create a space where everyone,
regardless of skill level or background,
feels welcome."
Colors
Blazing Scarlet symbolizes energy, passion, and determination — key qualities that align with Sportness’s dynamic and active brand identity. Dusky Lavender represents creativity, ambition, and innovation, reinforcing the brand’s forward-thinking approach. Together, these colors create a powerful contrast, ensuring visibility while evoking excitement and confidence. The vibrant red grabs attention, fostering enthusiasm, while the bold purple adds a sense of uniqueness and sophistication. This combination reflects Sportness’s commitment to innovation, engagement, and an energetic community.
Blazing Scarlet
CMYK 0, 100, 100, 0
HSB 356, 96%, 96%
RGB 246, 11, 26
Hex #F60B1A
Dusky Lavender
CMYK 7, 67,0, 0
HSB 247,59%, 93%
RGB 114,97, 238
Hex #7261EE
Midnight Black
CMYK 75, 70, 60,73
HSB 250, 17%, 14%
RGB 0, 29, 35
Hex #1E1D23
OffWhite
CMYK 4, 3,4, 0
HSB 0, 1%, 95%
RGB 242,241, 239
Hex #F2F1EF